Luxury Apartment Living In Park Central Rosebank

Park Central is not just another block of apartments, it is unique, and is one of Rosebank’s tallest buildings. Its design and architecture sets it apart from others with features such as spectacular sky gardens on selected levels, as well as a roof top swimming pool and sun deck.

“The apartment building offers 160 units over 20 floors, with selling prices starting from R1.99 million for 30sqm one bedroom apartments and from R12.3 million for designer penthouse apartments,” says Peet Strauss, development manager for Pam Golding Properties in Johannesburg.

There are only two luxurious designer penthouse apartments with features that include double volume spaces, open plan living, plus substantial outdoor entertainment areas with spectacular views.

Strauss says there is also a limited number of units available for rentals with prices starting from R10 000 per month for one bedroom apartments, and expected to reach a high of over R80 000 for three bedroom penthouse apartments with sky gardens. Rentals include furnished and unfurnished units, however, they all come standard with integrated Smeg appliances.

“The rental apartments are very competitively priced for the amenities and location on offer, however, interested potential tenants should hurry and secure units at current launch prices as these rental prices will escalate with demand over time.”

Sandra Gordon, Pam Golding Properties research and market analyst states: “The vast majority of housing stock in Rosebank is sectional title with no properties located within estates.

After easing slightly in 2018, median sectional title prices in Rosebank have rebounded once more – rising from R1.79 million in 2018 to R2.616 million thus far this year. While just 48 apartments were sold in the suburb during 2018, 54 units have already been sold so far this year – suggesting that activity in this flourishing business node is experiencing a rebound, she says.

According to Lightstone data, Rosebank has shown strong growth in recent years with the median price of sectional title properties in Rosebank soaring by 73.2% over the past five years. During the past decade, median apartment prices have risen by a robust 187.5%.

Gordon says the profile of stable homeowners is fairly evenly spread across retirees, mature and middle-aged – showing the area is attractive to a wide array of homeowners. However, a third or recent buyers (September 2018 – August 2019) have been young adults (18-35 years) suggesting that the new stock coming onto the market appeals predominantly to young professionals, first-time buyers, and those looking for modern, convenient lifestyle apartments such as Park Central.

Following its inclusion in the Gautrain route in 2011, infrastructure upgrades in the area, as well as considerable private and public sector investment, Rosebank has undergone a complete transformation.

“Rosebank, which has become a favoured destination of investors and residents for its vibrant mixed-use commercial, retail, entertainment and residential hub, has developed at a tremendous pace in recent years and is today undoubtedly one of Joburg’s fastest growing and most fashionable places to be,” says Gordon.

Lifestyle Apartments

Park Central continues to enjoy demand from those looking for a modern, convenient lock-up-and-go lifestyle, including buy-to-let investors, first-time buyers, young professionals working within the Rosebank node, young couples starting out, those downscaling to smaller properties as well as business people, and international corporates who travel frequently and need a home base when in Johannesburg.

Strauss says the lock-up-and-go apartments offer 24 hour state-of-the-art security, a concierge service, a gym, gourmet kitchen, meeting rooms, air conditioning, luxury finishes throughout, basement parking, fibre-to-home and storage units. In addition, the apartments are fitted with luxury fittings including air conditioning and integrated Smeg appliances, with high-end finishes throughout.

Park Central is well-located – 950 metres from the Rosebank Gautrain Station, within walking distance of Rosebank Mall and The Zone @ Rosebank as well as Netcare Rosebank Hospital and the Rosebank Public Library – which is located within the green park belt.

According to Strauss, demand for property in Rosebank is mainly driven by its live, play and work concept, its convenient location close to major roads and highways, with schools including Rosebank Primary School, St Teresa’s Mercy School and Kingsmead College all located within the suburb. There are also a number of hotels including 54 on Bath, Crowne Plaza and the Hyatt Regency Johannesburg, all within walking distance of the development. The number of eateries in the area give diners numerous options to choose, from fast food outlets to fine dining, with restaurants including Doppio Zero, Tashas. News Café, The Grillhouse, Milk Bar, and Level Four Restaurant and Champagne Bar among others.

Located on Keyes Avenue is the Keyes Art Mile, an assemblage of curated art galleries including the evergreen 100-year old Everard Read, CIRCA Gallery and SMAC & TMRW Digital Gallery which stay open for late night art gazing and socialising on the first Thursday of each month. There are also design stores such as Anatomy Design and Cassina and restaurants such as BGR and Marble.

“Billions of rands worth of investment has gone into reviving the infrastructure around Rosebank. This augurs well for the demand for Park Central – the first of its kind in luxury development, as well as for this type of apartment living, which we believe will only increase in the suburb,” adds Strauss.

For more information on Park Central sales and rentals, contact Peet Strauss on 083 675 1212 or email pstrauss@pamgolding.co.za.