Made in SA - Business Media MAGS

Made in SA

No matter how frequently our convictions may be strained by load shedding, corruption, crime and the general madness of living in Mzansi, the fact remains that this really is a uniquely lekker country. It’s special. Just ask any of the roughly 5.7 million people who visited our extraordinary nation in the past financial year – most of them from the African continent.  

We kick off this issue of Made in SA with the Tourism Business Council of South Africa’s opinion that, while that’s still quite a way off our pre-COVID-19 figures, it’s cause for optimism as we rebuild our tourism brand. Also cause for optimism is the range of agri-tech innovations coming out of the country, not to mention the excellent footwear and apparel manufacturers, both of which we profile in this issue. All we need is structural support to help fully unlock the potential of these sectors.

There’s something to celebrate for the Epicurean inclined, with a trio of women chefs shaking things in South Africa’s unique culinary heritage. Wash it all down with a raft of new nonalcoholic tipples, and you just might feel comfortably reminded that, yes, it’s a crazy country, but it is quite lekker to be made in Mzansi at the end of the day.

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