Mr Jeff - Business Media MAGS

Sunday Times Franchising PR

Mr Jeff

Jeff has arrived in South Africa with its home delivery laundry service.
  • The opening of the first Mr Jeff franchise in South Africa forms part of Jeff’s international expansion into the African continent, which the company initially embarked upon in August 2019.
  • Technology and data management has enabled Jeff to digitise the traditional laundry sector through an innovative business model.
  • Over the last 5 years, the Spanish company has managed to expand in 40 countries, across 4 continents, through more than 2,000 physical stores.

Jeff, the technology startup lands in South Africa to offer laundry and dry cleaning services through Mr Jeff. The company, focused on offering daily well-being services, has opened its first store in Johannesburg, in Bedfordview – Keywest, Cape Town followed with the opening of four stores, Claremont – Old Stanhope, Woodstock – Victoria, Capegate Lifestyle – Brackenfell and Chenoweth – Durbanville. The company is planning to open more stores in both cities at the beginning of 2021.

The opening of these stores consolidates Jeff’s expansion strategy in Africa that began in August 2019, when operations started in Cairo, Egypt. Eloi Gómez, CEO of Jeff believes, “Opening our first Jeff Store in Johannesburg is a very important milestone in our expansion strategy on the African continent. We are especially excited to start operations in Johannesburg and to be able to add real value to the lives of modern and tech-orientated consumers. This store, Bedfordview-Keywest, is the first of many other Mr Jeff stores waiting to open in South Africa, in cities such as Cape Town, Pretoria and Durban. ”

Technology and data to digitise local businesses

Technology is at the very core of Jeff and it is this technology which enables traditional sectors to become fully digitised. The combination of the technological platform and physical stores enhances Jeff’s omnichannel strategy, increasing the demand for its services which can be requested through the app, website, or in the laundry store itself. In addition, Jeff’s technology allows franchisees to connect with the customer when, where and however they  like thanks to delivery flexibility.

Technology is becoming more and more intertwined with people’s everyday lives. Accessibility and convenience take precedence as an added value offered to users. Jeff embraced this trend, initially through the Mr Jeff laundry franchises, and now through their new business lines: Beauty Jeff: beauty salons and hairdressers, Fit Jeff: boutique gyms, and Relax Jeff: massage centres. These business lines combine the best of the online and offline worlds, offering a wide variety of services tailored to customers needs, which can all be accessed by simply clicking on the app.

Mr Jeff, home delivery laundry in one click

Mr Jeff relieves its customers of their washing and ironing duties, the most tedious household chores, by providing easily accessible services on the app. The customer simply has to enter a pick up and delivery location, which can be at home, at work or wherever they like, as well as their preferred delivery and pick up times and dates.

Globally, the company has more than 2,300 franchises in 40 countries across its 4 lines of business. Each business line’s services can be requested through the Jeff app, available on iOS and Android, through the website, or in physical stores.

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