Mr Jeff - Business Media MAGS

Sunday Times Franchising PR

Mr Jeff

Mr Jeff expands to U.S. market with its transformational tech-based laundry franchise.

After raising $43 million in funding and growing across the globe with 2,000 franchisees in Europe, Latin America, Africa, the Middle East and Southeast Asia, Mr Jeff has announced that their comprehensive “Business in a Box” franchise opportunity, connecting the offline and online worlds, is now available to U.S. entrepreneurs.

Initially, Mr Jeff is offering the franchise opportunity to qualified entrepreneurs in select cities within Arizona; Colorado; Florida; Kansas; Massachusetts; Missouri; New Hampshire; Nevada; Oregon; Pennsylvania, Texas, Tennessee and Vermont. The company will announce additional target markets throughout 2021.

Mr Jeff is a laundry franchise infused with cutting edge technology that has modernised the tedious task of laundry in more than 40 countries —including South Africa— through a seamless 48-hour home pickup and delivery mobile app-based service.

Currently, laundry is the only service offering that will be available in the United States, while other business model are currently available in other markets: Fit Jeff (boutique fitness centre); Beauty Jeff (beauty centre for day-to-day services); Relax Jeff (rapid massage centre).

Mr Jeff offers a quick and easy laundry solution ideally suited for today’s busy consumers, and those looking for a contactless laundry solution during the ongoing pandemic. Throughout its international expansion, financial backers have repeatedly shown confidence in the scalability of the business. The latest example is a signed agreement with Clean Ventures, a venture capital fund that invests in growth-stage laundry companies in the United States. The fund is managed by industry leaders with more than 100 years of combined industry experience who have collectively built hundreds of laundromats across the United States, including Alex Weiss, founder and CEO of Clean Rite Centers, a laundry service superstore chain which has developed more than 200 locations across North America.

“Mr Jeff has proven to be a laundry franchise with an incomparable vision and an operation that has led it to consolidate internationally. After 25 years in this sector, their business model has still surprised us, and we want to bet on them for their entry into the U.S.,” Weiss said. “We’ve seen a trend of ‘covid-preneurs’ seeking to control their own destinies through entrepreneurship in other countries, but none more so than the United States,” said Eloi Gomez, co-founder and CEO. “We built Mr Jeff to democratize entrepreneurship and let anyone take control of their financial future through business ownership. With Mr Jeff’s introduction to U.S. entrepreneurs, we hope to provide an ideal opportunity for those ambitious individuals looking to leverage a simple business operation with a relevant, tech-based service that makes life easier for consumers.”

In addition to its safe pickup and delivery, customers are also drawn to Mr Jeff’s subscription service. For a reasonable monthly fee, they can schedule weekly laundry and ironing services. Franchise owners in international markets have noted the benefits as well, as the subscription service provides a recurring revenue platform.

Due to its contactless pickup, delivery model, and a commitment to disinfection best-practices, Mr Jeff flourished in 2020 while other laundry service providers were hard hit. Entrepreneurs opened 185 locations internationally from March 2020 through the end of the year.

Mr Jeff franchisees can also take advantage of a turnkey model, with everything they need to run their business starting from day one, as well as a comprehensive “Business in a Box,” with three proprietary technology products:

  • The Jeff App, for customers to schedule services from the palm of their hand.
  • The Jeff Suite, a unique management software designed to attend to the needs of the business and cater its growth with functions such as invoicing and P&L, in which entrepreneurs can make data driven decisions based on metrics like the number of orders, income, requested services, number of subscriptions and active users.
  • The Jeff Driver app, which is connected to Jeff Suite and Jeff App, to manage all the pickup and delivery timings and routes. This gives employees and business owners an easy way to run everything from their synchronized and powerful business mobile-friendly apps.

The “Business in a Box” also includes an international brand and promotion materials, specialist training and support, industry know-how and innovative business plans that set every franchisee up for success on how to run this distinctive laundry business.

Among these resources includes a marketing playbook, with tools that allow them to customise materials, tactics and campaigns for local markets; and access to Jeff Academy, an online learning platform with the most detailed and comprehensive aid immediately available to franchisees. With its simple yet advanced operations, each location typically has up to five employees, including a driver.

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