CWDi Hands Over #67Logos To Small Businesses On Mandela Day
Designers made a pledge to design uniquely crafted logos for small businesses that need a professional logo to kick start their businesses into full gear.
“The 67 Logos Designathon is one of my favourite projects! For Mandela Day, 67 designers come together to design 67 logos for 67 small businesses. It pulls together the creative industry to design for change. Seventy percent of South African small businesses fail within the first three years of business. This shows how difficult it is for a small business to stand out and make an impact on the South African market.
If we drive SMEs and ensure their success, it will help boost the South African economy and boost young entrepreneurs to do more and be more. Many small businesses can’t afford a professionally designed logo. We believe that a logo will give them the necessary boost of confidence and a chance to stand out,” says Lesley Waterkeyn – Group CEO at CWDi. Phumzile Mthembu, owner of Ingcweti PTY LTD says that she feels empowered and encouraged to be part of this amazing initiative. “Entrepreneurship is a lonely journey but having designers dedicate their time to design logos that will help us elevate our businesses shows that we are not alone. For me this means growth and higher levels for my business. I am motivated an excited as I can now present my businesses to other organisations and present myself professionally,” she says.
“Giving back is part of the CWDi DNA and we believe that we can drive real change with design. Mandela Day was once again a monumental day for us, as we hosted the 67 Logos Designathon, both in Johannesburg and Cape Town. Mandela Day gives us the perfect opportunity to gather other designers and businesses together to give SMEs a business boost.
We would like to thank all the designers who sponsored their time to design logos. We would also like to thank all our sponsors who help us create a valuable boost to these small businesses,” adds Samantha Gabriel – Group Managing Director at CWDi.
“I really enjoyed being part of the 67 Logos Designathon as it was fun and very inspiring. I feel good about being able to help a small business bring their vision for a logo to life. This is my first time taking part in this initiative but it’s something that I would like to do again. What I loved the most was that I got to do what I enjoy doing, except this time around I was doing it to help a business,” says designer, Nomonde Mtetwa.