is-sa-benefitting-from-the-legacy-of-the-fifa-world-cup

Is SA Benefitting From The Legacy Of The FIFA World Cup?

Eight years later, the question is whether South Africa’s sport stadiums make money.

Image: Emirates unveils a new Real Madrid A380

Merchandising Is Key To The Growth Of Sport

Record-breaking shirt-sponsorship deals are evidence that sponsoring kit remains a key marketing strategy for big brands.