getting-predictive-around-customer-loyalty

Getting Predictive Around Customer Loyalty

In the digital age, new technologies offer companies the opportunity to predict customer
behaviour and leverage this to drive deeper ties of loyalty. By Rodney Weidemann. 

In Pursuit Of Performance

Consumers expect more from relationships with brands. So how do brands measure the return on investment of their loyalty programmes and respond with the right roll-outs to avoid losing customers to competitors? By Mart-Marié du Toit.

Bigger And Better

User-centric loyalty programmes that offer more than swipe-and-earn rewards have the potential to engage consumers beyond the buying cycle, writes Ańel Lewis.

Taking A Break Is Big Business

What do successful schemes in the hotel industry offer travellers? Biénne Huisman finds out.

The Magic Of Multi-Link

Wallet full of loyalty cards weighing you down? Georgina Guedes investigates the growth of “one card for all” partner schemes.

Loyalty Success Stories

Leading retailers require leading loyalty programmes. Anthony Sharpe sizes up two of the best performing in SA.

New Rules Of Engagement For Data Driven Rewards

In a world where data has become a free-for-all, discernment and transparency are the keys to customer loyalty. By Vanessa Clark.

The Age Of The Spoilt Customer

The findings of the 2018 Loyalty Programme Member Engagement Survey by Eighty20 should make all those in the loyalty industry take note.