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Rewards & Loyalty SA


The Incredible Lightness Of Loyalty

Today’s consumers do not pledge lifelong loyalty to a brand – they want suppliers to compete for their business. Tamara Oberholster unpacks loyalty marketing.

What’s The Difference

Is there a clear distinction in the market between loyalty and reward programmes, asks Georgina Guedes.

You’re Special

Expedited by increasingly adept technology and data analysis, personalised marketing is evolving rapidly. Stephen Timm looks at how it can be used to build loyalty among customers.

A Most Loyal Creature

Everything I know about loyalty, I learned from the cat. Well, brand loyalty, anyway, writes Gus Silber.

Touch Pause Engage

A key challenge for loyalty and rewards programmes is to increase member engagement rather than focusing on the size of their membership base. Mandy Collins looks at how to get this right.

Making The Right Kind Of Magic

Loyalty programmes are popular, but why do you need one? Georgina Guedes details the fundamentals.

How May We Be Of Service?

Customer service is the foundation of a customer loyalty programme. Joyce Monson looks at the fundamental mandatory requirements of customer service that help expedite loyalty.

Word On The Street

Everyone has an opinion, but what do millennials really think about loyalty and rewards programmes? Penny Haw took to the streets and asked a few millennials to explain themselves.

Leading The Way In Loyalty

It’s no surprise that successful brands have loyalty programmes that reflect their popularity. Katy Chance looks at what makes them tick.

Loyalty On The Move

Technology can make it easier to give customers what they want, and to build robust loyalty programmes. Mandy Collins looks at the impact of mobile technology and social media on loyalty and rewards programmes, and how companies can make it work for them.


Customer loyalty programmes in South Africa generate an estimated R12-billion per annum, with more than 10 million South Africans carrying at least one loyalty card. (Figures from the International Business & Economics Journal – December 2013.)

Considering this and the significant financial contribution that this sector has towards the national GDP, the Sunday Times Rewards and Loyalty SA publication will present an in-depth look at the local rewards and loyalty industry.

Sunday Times Rewards and Loyalty SA will allow respective role players to showcase their contributions and initiatives in the sector, and educate our vast reader base in the following categories:

• Gamification loyalty

• Hospitality

• CSR initiatives linked to loyalty

• Customer and data analytics

• Retail

• Financial services

• Food services/restaurants

• Travel

• Mobile services

• Health and wellness

Brands are becoming more and more important in today’s competitive economic environment, and Sunday Times Rewards and Loyalty SA will be designed to afford role players the opportunity to explain their systems to potential consumers, with a view to increasing their market share.

Similarly, the publication could be used to impart the relevant knowledge to end users, thus increasing their awareness and financial literacy.


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Project Manager

Andrew Green



Content Manager

Raina Julies



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Shihaam Adams



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