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A Rugby Feast Awaits

The reigning Rugby World Cup champions are in for a busy year, and fans are in for an exciting season, writes Udo Carelse.

In What World? SuperSport Brings Fans Closer To The Magical World Of Champions

SPONSORED: SuperSport invites sports fans to explore a world where the impossible becomes possible, where the extraordinary is made ordinary, with a new awe-inspiring In What World campaign.

Stand Out Sponsors

Kevin McCallum shares his views on the strategy sponsors must undertake to set themselves apart among a plethora of sports sponsors.

The Year Of The World Cups 

This year, 2019, was the year of the World Cup, with cricket, women’s football, netball and rugby all having their showpiece events. John Goliath reports.

Equal Play Equal Pay

The debate surrounding equal pay and prize money for men and women is coming to a head, writes John Goliath.

Life After The Try

John Goliath talks to Wayne Julies about the lessons he has learned around making more informed decisions about retirement.

A Multi-Million Rand Sport

In 2018, South Africa did send young men to play football at the Fifa World Cup, except they weren’t part of Bafana Bafana, writes Kevin McCallum.

The Power Of Tech In The Modern Era

Facebook, Amazon, Twitter… the big tech giants are coming for live sports broadcasting and all indications are that they’re just getting started.

Is SA Benefitting From The Legacy Of The FIFA World Cup?

Eight years later, the question is whether South Africa’s sport stadiums make money.

Merchandising Is Key To The Growth Of Sport

Record-breaking shirt-sponsorship deals are evidence that sponsoring kit remains a key marketing strategy for big brands.