In What World? SuperSport Brings Fans Closer To The Magical World Of Champions

SuperSport, the ultimate destination for sports enthusiasts, is excited to unveil In What World, a bold new chapter in our ongoing journey to deliver unrivalled global coverage of sports content and to deepen our connection with people across the African continent.

At the pinnacle of sporting achievement, we often find ourselves marvelling and asking, In What World would this happen?

From epic leaps into history to the uncontainable joy of victory, the sporting arena is a place where dreams have no limit. Only in sport do we witness the unbelievable and the unthinkable. It is where extraordinary accomplishments almost seem ordinary.

Sport is where the inexplicable happen, leaving millions wondering In What World can that happen?

The answer to that question is simple: on Your World of Champions.

With more than 16 000 live events and over 50 000 hours of live sport broadcast this year alone, SuperSport stands as the industry leader in comprehensive sports coverage.

As part of our dedication to innovation and excellence, SuperSport is proud to launch a reimagined brand design, championing our iconic S logo in a way never seen before. This marks SuperSport’s first rebrand in six years, symbolising our dedication to evolving and staying at the forefront of sports broadcasting.

In What World  can you see the Paris 2024 Olympic Games, to Springbok Test matches, the best of local football and the English Premier League, UEFA Champions League, the Betway SA20, the Proteas men’s and women’s cricket matches, Golf Majors and Tennis Grand Slams?

Right here, on Your World of Champions.

And it is all brought to you with expert analysis, cutting-edge storytelling and world-class production standards.

SuperSport remains committed to being Your World of Champions, and bringing the captivating stories of these incredible athletes to life through unmissable documentaries and content series.

SuperSport CEO Rendani Ramovha says: “We are proud to be recognised as the most extensive provider of live sport coverage in the world. The In What World campaign is our way of showing our audience the full treasure chest of sports content and entertainment we have on offer on a daily basis.”

Ramovha continued: “It is also our way of connecting with fans on an emotional level, to make them aware that we, too, feel the wave of emotions that enrapture us when the Springboks win a Rugby World Cup, or an athlete does the previously unthinkable.

“As SuperSport, we don’t want to be about just watching sports. We’re about being part of a larger experience, where one can immerse themselves in the action in new ways. Which is why this brand relaunch matters to us immensely, as your World of Champions.”

Catch all the action on SuperSport, Your World of Champions! For more information visit SuperSport.com.