Financial Mail readers are discerning and high-spending consumers in powerful positions.
- 1 in 2 are in top and senior management.
- 1 in 4 are business owners (SABRE).
- 64% are key decision makers in the company (SABRE).
- 79% have tertiary education (SABRE).
- 1 in 5 personally earn R80k+; the average monthly personal income is R49k (SABRE).
- 6 in 10 – LSM 9-10. (AMPS 2014AB).
- 2 in 3 are aged 25-49. (AMPS 2014AB).
- 9 in 10 believe advertising is a useful source of information. (AMPS 2014AB).