Press Room

Reader statistics

Financial Mail readers are discerning and high-spending consumers in powerful positions.

  • 1 in 2 are in top and senior management.
  • 1 in 4 are business owners (SABRE).
  • 64% are key decision makers in the company (SABRE).
  • 79% have tertiary education (SABRE).
  • 1 in 5 personally earn R80k+; the average monthly personal income is R49k (SABRE).
  • 6 in 10 – LSM 9-10. (AMPS 2014AB).
  • 2 in 3 are aged 25-49. (AMPS 2014AB).
  • 9 in 10 believe advertising is a useful source of information. (AMPS 2014AB).