Business Day Prime PR
Limited Edition Gin-Filled Summer Flasks
In line with Smith’s passion for creativity, SMITHS™ will be releasing a limited edition, never been done before (locally or globally), reusable and bright range of metal flasks filled with the award-winning gins.
Ideal as a gift, bottle serve at a club or shisanyama or to use at any outdoor social events such as braai’s, picnics and festivals where taking your own drinks is allowed or glass isn’t permitted. The flask aims to tap into the “cooler box culture” whereby South Africans visit each other with their pre-planned set of drinks for their socialising occasions. The handy lid doubles as a cup into which one would simply pour the SMITHS™ gin, add ice, garnish, mixer and enjoy.
The beautiful, bright designs of each variant have been spray printed directly onto the flasks. They also have an easy-to-pour click-spout to ensure not a drop of gin is wasted when poured. These flasks have enabled the brand to reduce their packaging and impact on the environment through being 100% reusable.
The flasks are made from food-grade materials and will be available as a full 750ml with a recommended retail price of R350 incl. VAT (same as the glass bottle). Flasks will be available in April 2020 at Norman Goodfellows, Take A Lot and other select retailers. Full list will be available from the SMITHS™ gin website www.smithsginza.co.za.
Sign-up and receive the Business Media MAGS newsletter OR SA Mining newsletter straight to your inbox.