Six Years Of Growth: The Success Story Of Old Mutual Rewards And Its 2.5 Million Members

Over the past six years, Old Mutual Rewards has grown into a powerful tool, enabling more than 2.5 million members to take control of their financial futures. But what’s the secret behind this success? It’s all about making financial wellness not just attainable, but fun and rewarding too.

Since day one, Old Mutual Rewards has focused on a simple yet profound mission: to encourage better financial decisions through meaningful incentives. The programme’s impact is evident, with members completing over 30 million financial wellness activities and earning an impressive 7.5 billion points – translating to a staggering R750 million in value helping millions of members stretch their budget and make those rands go further.

Katie Alomia, Head of Marketing for Old Mutual Rewards, couldn’t be prouder. “We started Old Mutual Rewards with the vision of creating a community that’s savvy about their finances and enjoys being rewarded for it. Six years on, it’s incredible to see how our members have integrated the programme into their daily lives. The stories of financial transformation we hear are just amazing.”

The Old Mutual Savings & Investment Monitor (OMSIM) 2024 report sheds light on the significant role loyalty programmes play in the financial lives of South Africans. According to the report, two-thirds of working South Africans are leveraging loyalty programmes like Old Mutual Rewards, with 36% of them considering these points critically important to their finances. For many, these rewards aren’t just a nice-to-have; they’re a lifeline that makes a real difference in day-to-day living. The report further reveals that for many South Africans, these rewards are vital in navigating the economic challenges they face, with 37% of respondents stating that they would struggle to make ends meet without them.

This reliance on rewards reflects a broader trend of financial resourcefulness among South Africans. Despite the economic pressures, many are finding innovative ways to enhance their financial security. Old Mutual Rewards has been at the forefront of this movement, providing members with the resources and incentives they need to make better financial choices. Think about it—when times are tough, every little bit helps. Whether it’s using your points to save on groceries, fuel, or even a little treat for yourself. The programme’s success is not just measured in points or activities but in the real, tangible impact it has had on its members’ lives.

As Old Mutual Rewards looks to the future, the focus remains on innovation and inclusivity. Alomia emphasises, “We are constantly evolving to meet the needs of our members. Our aim is to ensure that every South African, regardless of their income level, can access the tools and resources they need to achieve financial wellness. The journey is far from over, and we are excited about what the future holds.”

So, here’s to six years of making great financial decisions and being rewarded for it! Old Mutual Rewards isn’t just about points and perks; it’s about building a brighter, more financially secure future for everyone. And with each new day, every point earned and every financial goal achieved, we’re reminded that the journey to financial wellness is one we’re on together stronger and more empowered than ever before.

As we blow out the candles on this sixth birthday, one thing’s clear: the best is yet to come. So, what are you waiting for? Join Old Mutual Rewards, earn those points which can be redeemed at over 50 of our rewards partners and let’s make the next six years even more rewarding.