AGL Launches Its Testimonial Campaign And Puts The Voice Of Its Customers At The Heart Of Its Priorities

Testimonials from major players in Africa’s economic development – across strategic sectors and in multiple countries – explain how AGL helps them enhance the performance and excellence of their operations. The initiative also reflects the company’s firmly held belief that customers’ voices are the most credible proof of its expertise and impact across Africa.

“At AGL, we see our customers as our ambassadors. This campaign showcases authentic testimonials about our partnerships, covering a diverse range of markets, challenges and strategic priorities. It also reiterates our mission: providing our customers with reliable, innovative and tailor-made logistics solutions that can meet the challenges of a rapidly changing Africa,” said Philippe Labonne, Chairman of AGL.

A campaign that highlights AGL’s sectoral and geographical diversity

The campaign features multiple iconic local and international companies:

Airtel and Eiffage – Telecommunications and construction, DRC

BIC and Ivory Cashew Nuts – Consumer goods and agri-food, Côte d’Ivoire

Innovent – Renewable energy, Namibia

Nokia – Telecommunications, Ethiopia

Ofi – Agribusiness, Cameroon

Roche – Healthcare, Morocco

Masterparts and Huawei – Automotive and telecommunications, South Africa

Toguna – Agribusiness, Mali

Bel and Biosene – Agri-food, Senegal

This diversity highlights AGL’s logistics expertise and its deep understanding of Africa’s varied economic, regulatory and operational environments.

A multi-channel approach for continent-wide visibility

Designed using a multi-channel approach, the campaign takes place via:

• Television: broadcast on the main pan-African and international channels (including France24, BBC, SABC,

Financial Times and Ecofin)

• Digital: sharing on partner sites and AGL social media (LinkedIn, Instagram, X and Facebook)

• Local media: TV and digital press adaptations within each key country

Sensitivity: Internal

• The event website: access to all videos on a dedicated page

Through the campaign, AGL is addressing its existing and future customers, partners and local communities, affirming

its role as a trusted logistics partner and its capacity for innovation on a continental scale.

Discover the full campaign on our social media channels and the dedicated AGL Success Stories page.

www.aglgroup.com