There’s rarely been a more testing year than this one for consumers, businesses or the relationship between the two.
In this issue of Loyalty and Rewards we share that while it may have been tempting to only focus on the global pandemic and essential services at a time such as this, for businesses, customer loyalty has never been more important than now.
We examine the real value of different types of loyalty programmes and chat to a cross section of people to find out what they like and dislike about those they belong to. South Africa’s oldest loyalty schemes tell us how they’ve evolved, and how smart application of new technologies can improve their schemes in future. We also look at the success of the recently launched Checkers Xtra Savings scheme, which demonstrates the power of simple, meaningful rewards.
Ultimately, perhaps, that’s what it boils down to in trying times like these: keep it simple, keep it meaningful.