Today’s consumers do not pledge lifelong loyalty to a brand – they want suppliers to compete for their business. Tamara Oberholster unpacks loyalty marketing.
Is there a clear distinction in the market between loyalty and reward programmes, asks Georgina Guedes.
Expedited by increasingly adept technology and data analysis, personalised marketing is evolving rapidly. Stephen Timm looks at how it can be used to build loyalty among customers.
Everything I know about loyalty, I learned from the cat. Well, brand loyalty, anyway, writes Gus Silber.
A key challenge for loyalty and rewards programmes is to increase member engagement rather than focusing on the size of their membership base. Mandy Collins looks at how to get this right.
Loyalty programmes are popular, but why do you need one? Georgina Guedes details the fundamentals.
Customer service is the foundation of a customer loyalty programme. Joyce Monson looks at the fundamental mandatory requirements of customer service that help expedite loyalty.
Everyone has an opinion, but what do millennials really think about loyalty and rewards programmes? Penny Haw took to the streets and asked a few millennials to explain themselves.
It’s no surprise that successful brands have loyalty programmes that reflect their popularity. Katy Chance looks at what makes them tick.
Technology can make it easier to give customers what they want, and to build robust loyalty programmes. Mandy Collins looks at the impact of mobile technology and social media on loyalty and rewards programmes, and how companies can make it work for them.
Everyone wants money, right? In fact, when it comes to being rewarded for loyalty, that is not always the case, writes Joyce Monson.
With a wallet full of cards, Tamara Oberholster concedes it’s not easy being a loyalty-programme junkie.
Rewards and loyalty programmes have been around for about 125 years – and the number is growing all the time, says Katy Chance.
Can loyalty and rewards programmes deliver customer acquisition benefits? Tamara Oberholster investigates.
Tweet, pin, post and blog. If this sounds like Greek to you, then you are in the right place. With the advent of social media, digital marketing has taken off and there are many platforms which you can use to spread the word about your business.