Bleisure Travel Makes Sense In A Tight Economy

First Group Director and spokesperson, Johann Jordaan, believes that Bleisure has made business travel less of a nuisance and more of a lifestyle.

In our fast-paced lifestyles it’s easy to get tired and run down from constant business travel.  That’s why it is more important than ever to find a balance between work and play and one way of achieving that is through Bleisure planning. This fast-growing trend, which is a combination of business and leisure, means adding a little room for relaxation on your business trip to keep your mind and body in a positive state all year round.

Jordaan says, “with the pressures of a tight economy, the affordability of Bleisure travel makes sense for many South Africans and will be a driving factor that continues to grow this category of travel in 2018 and beyond.”

He adds that the computer-based, mobile-job era allows business travellers to take the opportunity of a few extra days of relaxation while attending to business, which has a positive knock-on effect for the hospitality sector.

First Group, who are managing agents for over 30 properties locally and internationally, has aligned its R179 million refurbishments strategy with the Bleisure segment by upgrading its in-room work stations and Wi-Fi connections so that business travellers can work in the comfort and privacy of luxury accommodation. Concierge services are also close on hand to assist with any pre- and post-business leisure activities to nearby attractions.

Resort bookings are particularly popular for business conference bookings because of convenient onsite relaxation amenities. Jordaan adds that First Group has noted a growing number of business conference bookings that now include family and loved ones. To cater to this market, they have focussed on offering the best in combined business and leisure travel experiences.

For example, Selborne Golf Estate, Hotel & Spa on the KwaZulu-Natal south coast offers a conference facility that includes relaxing wellness treatments, a championship golf course and easy access to the beach. Conference planners are on hand to ensure a well-organised and productive business session, while the concierge services assist family members stay entertained. Once the meetings are over employees are only steps away from joining their loved ones on a memorable vacation, making a seamless transition from business to pleasure.

 

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