Wallet full of loyalty cards weighing you down? Georgina Guedes investigates the growth of “one card for all” partner schemes.
Leading retailers require leading loyalty programmes. Anthony Sharpe sizes up two of the best performing in SA.
In a world where data has become a free-for-all, discernment and transparency are the keys to customer loyalty. By Vanessa Clark.
The findings of the 2018 Loyalty Programme Member Engagement Survey by Eighty20 should make all those in the loyalty industry take note.
Contact ADVERTISING:Project Manager Andrew GreenTel: +27 21 469 2469Cell: +27 61 915 8191Email: AndrewG@picasso.co.za CONTENT:Content Manager Raina JuliesTel: +27 21 469 2433Email: email@example.com SUBSCRIPTIONS:Subscriptions Manager Shihaam AdamsTel: +27 21 469 2523Email: firstname.lastname@example.org
Loyalty & Rewards Customer loyalty programmes in South Africa generate an estimated R12-billion per annum, with more than 10 million South Africans carrying at least one loyalty card. (Figures from the International Business & Economics Journal – December 2013.) Considering this and the significant financial contribution that this sector has towards the national GDP, the… Read more »